This website is operated by Bignana Tree Limited ("Bignana Tree," "we," "our"). We respect our customers' privacy concerns and value our relationship with them.
When operating our online store (hereinafter referred to as "the Store") authorized by our service provider, SHOPLINE, we may collect, process, or use personal data related to customers (including representatives or agents acting on behalf of customers). If customers visit our Store or place orders for goods and/or services, we may also collect, process, or use their personal data. We fully recognize the importance of personal data and are committed to ensuring the integrity and security of the Store. This privacy policy outlines the types of personal data we collect about customers, how we use this information, whom we share it with, and the choices available to customers regarding our use of this information.
This privacy policy will cover the following:
- What we collect
- Categories of personal data
- Information provided by customers
- Why we collect personal data
- How we use personal data
- How we use cookies and other tracking technologies
- How we process, share, transfer, and disclose personal data
- Customers' rights and choices
- How we protect personal data
- How we update this privacy policy
- How to contact us
1. What We Collect
We may obtain personal data about customers from various sources. When customers enter the Store, register as members, or use our social media/network pages (such as Facebook and Instagram), we may collect relevant information. Our products and/or services are also sold in physical stores. If customers have registered as members or register on-site, we will collect related records when they purchase goods and/or services in the physical store. When customers visit our social media/network pages, we may also collect certain information about their devices or usage automatically through techniques such as cookies, server logs, and web beacons.
2. Categories of Personal Data
The personal data collected by the Store may include the following categories:
- Identification: (1) Personal identifiers (e.g., member name, address, phone number, email, etc.); (2) Financial identifiers (e.g., credit card or financial institution account information).
- Characteristics: (1) Personal descriptions (e.g., gender, date of birth, size, etc.); (2) Learning characteristics (e.g., school information, grade level, special learning needs, etc.).
- Social: (1) Residence (e.g., home address, etc.); (2) Employment (e.g., office address, etc.); (3) Lifestyle (e.g., consumption records, etc.); (4) Schools, non-profit organizations, or other groups (e.g., certificates from schools, businesses, or other groups).
3. Information Provided by Customers
Customers can provide us with personal data in various ways, such as when they register as members of the Store, purchase goods and/or services in physical stores, or inquire about and select products and/or services through our social media/network pages. The personal data customers may provide includes:
- Contact information (e.g., name, office or home address, email address, phone number, etc.);
- Gender, age, and date of birth;
- Ethnicity and preferred language;
- School attended, grade level, and learning needs;
- Family relationships, partnerships, and interpersonal relationships;
- Username and password;
- Payment information (e.g., customer’s payment card number, expiration date, shipping address, and billing address);
- Purchase history;
- Product preferences, style preferences, and communication channel preferences;
- Content provided by customers (e.g., photos, videos, comments, articles, survey responses, and reviews);
- Information provided when customers visit our social media/network pages (e.g., customer’s handle, profile picture, likes, location, friends list, and other information described on social media/network pages);
- Device identifiers, such as information about devices like MAC addresses, IP addresses, or other online identifiers.
Customers voluntarily provide some personal data, but if they fail to provide the required personal data, they may be unable to access certain services and promotions.
4. Why We Collect Personal Data
The specific purposes for which the Store collects personal data are to provide customers with goods and/or services, including but not limited to:
- Consumer, customer management, and services;
- Consumer protection;
- Online shopping and other e-commerce services;
- Verifying customers' identities (e.g., to protect customers from fraud and other criminal activities);
- Resolving various types of disputes (including but not limited to consumer disputes, intellectual property disputes, etc.);
- Enhancing secure transaction practices;
- Debt collection;
- Notifying customers about business opportunities, products, services, and updates;
- Detecting and protecting customers and the Store from errors, fraud, or other criminal activities, and monitoring compliance risks;
- Investigating potential illegal activities concerning personal safety, property safety, and breaches of contract;
- Fulfilling terms and conditions and return policies;
- Complying with legal obligations;
- Other purposes for which customer consent was obtained at the time of collection.
